"C62030" (c62030)
08/13/2016 at 20:00 • Filed to: None
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"C62030" (c62030)
08/13/2016 at 20:00 • Filed to: None | 1
| 5 |
I am apparently not a normal person and think the mustachioed Fisker Karma/Karma Revero really isn’t that pretty. But its new logo is even worse.
Logos are, in most cases, the most recognizable thing about a car, unless you’re a pre-2000 Chrysler subsidiary, in which case you can’t make up your damn mind about which one to use and should just write “AVOID” in big letters across the windshield. Cars’ designs change all the time; if I showed any non-car person a Nissan from the 80s and a current one, they would say, “Wow! What a cool DeLorean!” then look at the current one and vomit.
But logos are the same. Logos are constant. The Apple apple will look the same on both your invariably cracked iPhone and the white brushed aluminum stasis tubs in which all of humanity shall be inevitably encased for advertising studies.
That’s why the Karma logo leaves me at such a loss. It’s a circle. There is nothing special about it whatsoever. It is a silver circle with a blue smudge in it. Yes, it’s handpainted, but that’s like saying your 60s Jaguar will be reliable because it was handbuilt with “care” as opposed to “glue sticks and pipe cleaner.”
Even the old Fisker logo was better. It was also a little strange, but Skoda’s looks like a chicken getting skewered and that’s still very recognizable. Karma’s, on the other hand, is...what, exactly? Is it an eclipse? A water tower at night seen from above? A backlit blueberry? And why is it all shiny?
My two cents is that Karma should do what lots of manufacturers did and use the logo and the text interchangeably. Chevy did it. Nissan did it. Honda did it. You see Tesla’s name written out just as often as you see the “T” symbol. Let’s hope the Chinese can fix this as well as all the other gazillion things that were wrong with the original Karma.
Wobbles the Mind
> C62030
08/13/2016 at 21:35 |
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Once they introduce their autonomous system the “true” logo shall be revealed.
for Michigan
> C62030
08/13/2016 at 21:50 |
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The Karma is ugly. Fisker’s designs seem have been on a downward trend for some time. I won’t even post the Galpin Rocket as an example because I don’t want to look at the car.
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C62030
> Wobbles the Mind
08/13/2016 at 21:59 |
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I knew it
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C62030
> for Michigan
08/13/2016 at 22:04 |
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I think they’re usually really overdone. The Karma just bulges and squeezes too much in the wrong places. And the Rocket looks like the rare concept car you hope doesn’t actually get produced.
Benedict Arnold? Traitor!
> C62030
08/13/2016 at 22:26 |
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I think it’s genius. Now whenever I see a circle, I will think “Karma”. I pull a coin out of my pocket, BAM! Karma. I see my iris in the mirror, BAM! Karma. I type a lower case “o”, BAM! Karma.
The only way they could possibly improve on this logo would be to make it a line.